The University of Northern Iowa was facing a problem. With attendance stalling, they realized that the recruitment messages they produced were either falling on deaf ears or weren’t effectively communicating the unique benefits of an education at UNI. They came to Happy Medium to find an answer to one of the hardest questions in marketing: How can we reach the right audience with the right message?

The result of Happy Medium’s first-ever company hackathon, Eat, Drink, Swipe is a custom site we built to support local bars and restaurants through the COVID-19 pandemic. This tool makes it easy for users to find local businesses to support and illustrates Happy Medium’s commitment to the Des Moines community.

Goodwill of Central Iowa has an inspiring mission: “improve the quality of life for all individuals by providing skills training and helping people find jobs.” But visiting their old site, you’d never know that your shopping and donations help impact that work. They needed to upcycle their content into a new look.

If there’s one thing that holds true for a brand, it’s that staying true to your values should be at your foundation. As Salon Spa W looked to solidify their strategic underpinnings, Happy Medium knew how to set them up for success—developing a client-specific strategy session in which company mission, vision, and values could extend out through social.

Few agencies get the chance to do work that makes a real difference in the world. Happy Medium partnered with Prevent Child Abuse Iowa to modernize their site and shape their web strategy. The result is a more functional website that helps drive action for Iowa’s most vulnerable populations.