Happy Medium was ready to make IFA’s new website a place that housed more than just information. We wanted to make the website a place where any user could be successful. We knew IFA’s website had an essential role in building confidence among users to help them discover everything IFA has to offer.

The Art of Education was founded on a simple idea—that art teachers deserve professional development that is tailored and relevant to them. Makes sense, no? The company offers everything—classes, seminars, blogs, videos, trainings, you name it—and needed a website that was flexible and as well-organized as the paint supplies cupboard in an art classroom. Art of Education, meet the art of UX.

The mission of Count the Kicks is simple: educate more parents to save more babies. But reaching as many people as possible with this life-saving information requires a website that informs, empowers, and engages its diverse audience.

Iowa Ortho (IAO) takes pride in staying up-to-date with technology. Its website was once ahead of the curve too—but had become unmanageable. Our teams were ready to help achieve their goals: increase visitors, create a modern look, optimize for mobile, and help patients find what they need. Results were immediate, with double-digit increases across the board.

The University of Northern Iowa was facing a problem. With attendance stalling, they realized that the recruitment messages they produced were either falling on deaf ears or weren’t effectively communicating the unique benefits of an education at UNI. They came to Happy Medium to find an answer to one of the hardest questions in marketing: How can we reach the right audience with the right message?