Kum & Go is a convenience chain that prides itself on its clean stores and sterling customer service. They worked with Happy Medium to transfer their in-store experience online. With an updated website and a new social attitude, Kum & Go was able to make friendly, helpful and engaging a digital thing.
The University of Northern Iowa was facing a problem. With attendance stalling, they realized that the recruitment messages they produced were either falling on deaf ears or weren’t effectively communicating the unique benefits of an education at UNI. They came to Happy Medium to find an answer to one of the hardest questions in marketing: How can we reach the right audience with the right message?
People have been sleeping on mattresses for 10,000 years and most stores have been selling them the same way since then. Not Mattress Firm, the country's largest multi-brand retailer. With Happy Medium, Mattress Firm has blended traditional and digital media to make mattress buying an event you don't want to miss.
The Principal Charity Classic is one of the most highly regarded tournaments in the PGA Tour Champions circuit. For the third year in a row, the tournament partnered with Happy Medium to tell the social tale of a live event that's about more than just golf but serves as a catalyst for supporting Iowa kids.
The Art of Education was founded on a simple idea—that art teachers deserve professional development that is tailored and relevant to them. Makes sense, no? The company offers everything—classes, seminars, blogs, videos, trainings, you name it—and needed a website that was flexible and as well-organized as the paint supplies cupboard in an art classroom. Art of Education, meet the art of UX.
Sun Tan City is one of the nation’s premier tanning salon brands with more than 250 salons across the United States. Happy Medium has helped ensure the dozen we work with have a media plan that keeps them unique in their market and keeps their customers coming back.
Kemin Industries is a global nutritional ingredient supplier. With products that reach 3.8 billion people every day, you’ve probably interacted with Kemin without knowing it. When they came to Happy Medium for help with social media strategy, we were more than happy to add our expertise to the mix.
Iowa Ortho (IAO) takes pride in staying up-to-date with technology. Its website was once ahead of the curve too—but had become unmanageable. Our teams were ready to help achieve their goals: increase visitors, create a modern look, optimize for mobile, and help patients find what they need. Results were immediate, with double-digit increases across the board.
Goodwill of Central Iowa has an inspiring mission: “improve the quality of life for all individuals by providing skills training and helping people find jobs.” But visiting their old site, you’d never know that your shopping and donations help impact that work. They needed to upcycle their content into a new look.
Innovative Captive Strategies works in captive insurance—a progressive form of coverage that allows companies to provide their own insurance coverage with like-minded partners. ICS knew they were different in an industry with a reputation for bad services, confusion and over complication. Happy Medium's task: create an identity system that is clear about what ICS does, attractive to people unfamiliar with their product and—dare we say it—fun.
The Iowa Department of Cultural Affairs was in need of a new marketing campaign. They wanted a rallying cry that would get their audience excited about the things they had to offer. They wanted engagement and pride from a state known for its modesty, and they wanted it quickly. What they needed was Happy Medium, and that's just what they got.
Bravo Greater Des Moines is a nonprofit that funds arts organizations in Des Moines. Their important work is always in need of good marketing. Happy Medium was able to support this supportive organization with a new logo, social media for their event and a video.
The HomeShowExpo is the Home Builders Association of Greater Des Moines’ signature annual event, drawing thousands to an up-and-coming central Iowa neighborhood to see the latest in custom home trends. An event of this size requires all hands on deck from a dedicated social team that excels at event coverage. Enter Happy Medium.
Three days of activities, two days of races and one life-changing experience.” They weren’t kidding. The 2018 IMT Des Moines Marathon presented itself as a six month social and digital media partnership, as Happy Medium helped the client race toward the finish line of a successful 2018 marathon
IIf there's one thing that holds true for a brand, it's that staying true to your values should be at your foundation. As Salon Spa W looked to solidify their strategic underpinnings, Happy Medium knew how to set them up for success—developing a client-specific strategy session in which company mission, vision, and values could extend out through social.
Few agencies get the chance to do work that makes a real difference in the world. Happy Medium partnered with Prevent Child Abuse Iowa to modernize their site and shape their web strategy. The result is a more functional website that helps drive action for Iowa’s most vulnerable populations.
At Happy Medium, we pride ourselves on our ability to tell our clients' stories in a way that connects with their customers, and we do the same with our own story. It's our goal to bring marketing to life, to infuse a pulse into advertising, and to give brands a soul. When it came time to rebrand ourselves, we did all that—and more.