Work / Kum & Go

Ambient Element Ambient Element
  • UX
  • DESIGN
  • DEV
  • VIDEO
  • CREATIVE

OVERVIEW

Kum & Go might be defined as a convenience store, but to us this client is a whole lot more.

With a roster of 5,000+ associates and more than 400 stores across 11 states, Happy Medium was eager to add a high-stakes client to our roster whose audience demanded no less. With a digital first strategy, Happy Medium strategically led the work to shift a site currently speaking to stakeholders, to create a place for their audiences to engage — be it product announcements and app promotions or job seekers looking for a place to call home.

A Dynamic Web Experience

Case Study Hero Image
Case Study Hero Image
Case Study Hero Image

We built the new site so Kum & Go could make powerful updates to products, incentives and initiatives. The site even offers time-specific incentives depending on what time of day it is.

Page Smith Lead Developer

3rd Party Integrations

Another big feature of the site is that it integrates easily with the tools they already use. We set the website to connect to their human resources platform and a mapping tool they’ve trusted for a long time.

Campaign Creative

BY THE NUMBERS

Kum & Go success is conveniently here to stay.

  • 148% Kum & Go's app download goal in the first month
  • 248% Increase in Facebook fans (Now over 110K)

Disciplines

UX DESIGN DEV VIDEO CREATIVE
The achievers that found the solution.

outcome

It’s more than what meets the eye in our web work for
Kum & Go. But the beauty is that users don’t need to know that. In the end, we want a client who is proud of the way their brand exists online and users getting the exact experience they expected.