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Work / Kum & Go
- Creative
- Design
- Dev
- UX
- Video
Overview
Kum & Go might be defined as a convenience store, but to us, this client is a whole lot more.
With a roster of 5,000+ associates and more than 400 stores across 11 states, Happy Medium was eager to add a high-stakes client to our roster whose audience demanded no less. With a digital-first strategy, Happy Medium strategically led the work to shift a site currently speaking to stakeholders to a place where their audiences could engage—be it product announcements and app promotions or job seekers looking for a place to call home.
A Dynamic Web Experience
We built the new site so Kum & Go could make powerful updates to products, incentives, and initiatives. The site even offers time-specific incentives depending on what time of day it is.
3rd-Party Integrations
Another big feature of the site was ensuring it integrated easily with the tools the Kum & Go team already had in place. We set the website to connect to their human resources platform and a mapping tool they’ve trusted for a long time.
Campaign Creative
By The Numbers
- Kum & Go success is conveniently here to stay.
- 148% Kum & Go's app download goal in the first month
- 248% increase in Facebook fans (now over 110K)
Disciplines
Creative
Design
Dev
Video
The achievers that found the solution.
Outcome
It’s more than what meets the eye in our web work for Kum & Go. But the beauty is that users don’t need to know that. In the end, we want a client who is proud of the way their brand exists online and users getting the exact experience they expected.
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