Achieving one of the most successful HomeShowExpos ever? Yeah, we did that.
Work / Home Builders Association
If you build it (and implement a first-class social and digital media strategy), they will come.
The HomeShowExpo is a huge event that spans almost an entire month—and the Home Builders Association of Greater Des Moines called in the best for backup. With the pressure on to beat 2017’s numbers, Happy Medium created and implemented a robust social and digital media strategy and had boots on the ground for the entire month of the Expo. Not to toot our own horn, but we slayed.
You know what they say...home is where the heart is. Seeing tour attendance grow by 15% and general attendance climb 11% brought home the idea that spending on social helps open the doors to ticket increases. And that’s news we like to Like, Love, and Share!
BY THE NUMBERS
- 2.1M impressions
- 110K digital video ad engagements
- 40% increase in digital media click-through rates
Making events super successful is kind of our specialty. For the HomeShowExpo, ticket sales were through the roof, attendance goals were smashed—and when it came to social and digital media engagement and impressions? We brought the house down.