Work / PCA Iowa

Ambient Element Ambient Element
  • Content
  • Design
  • Dev
  • UX

Situation

Prevent Child Abuse Iowa needed its website to be uplifting while emphasizing resilience and progress against a difficult battle.

Prevent Child Abuse Iowa (PCA Iowa) has been working since 1975 to make Iowa safer for kids. Communicating with statewide partners is a critical piece of the nonprofit group’s work. We were honored to help modernize its website to support that outreach.

The group had several goals for a new site:

  • Fully and clearly communicate PCA Iowa’s mission
  • Develop a modern look that bridges with the group’s Connections Matter® program
  • Restructure the site for better internal and external user experience, with an eye to SEO and increasing site visitors
  • Develop the site as a resource for local partners

By The Numbers

  • With any good website, long term results are the desired outcome. But this immediate ROI—just a few week’s performance—is a welcome bonus.
  • 122% increase in page views
  • 73% increase in organic traffic
  • 56% increase in new users

Client Testimonial

Prevent Child Abuse Iowa was thrilled with our new website design from Happy Medium. The new site brings our mission front and center while providing positive, action-oriented messaging for our varied audience.

We have a lot of content on our site, and the new navigation and resources sections Happy Medium developed provide a simple filter for accessing what we offer. Our previous site was so outdated, it was rarely an effective part of our communication strategy. It’s been exciting to be able to integrate all of our ongoing work into our new site in a platform that is easy to update, post, and share.

We loved working with Happy Medium and the design process was intuitive, thorough, and well-run. Thanks to the team for making this big project successful for our organization!

Alli Moerman MARKETING AND DEVELOPMENT MANAGER, PCA IOWA

Disciplines

Design Social Strategy
The achievers that found the solution.

Results

Just a few weeks after launch, the new site was thriving. PCA Iowa’s goal of restructuring the site to focus on SEO and increasing traffic was showing strong results. Total users were up by 56%, and new users were up by 55%. Page views were up by 122% and pages per session were up by 51%. The bounce rate had fallen by more than 58%.

Organic traffic, meaning people coming from search engines, was up by a full 73%, and traffic from social media was up by an astounding 420%!

PCA Iowa now has a high performing site that will be able to grow and evolve for years to come.

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