Social media management of the Bravo Annual Awards Gala, as the kids might say, slayed.
Work / Bravo
What do you do when you’re one of the largest organizations in the state that supports the arts but no one really knows how?
You call Happy Medium. One part rebrand, one part video production, and all parts awesome, the work created for Bravo Greater Des Moines is encore-worthy.
BEFORE AND AFTER
We wanted the Bravo logo to look the way that saying “Bravo” sounded. What we created was something colorful, inclusive, and a little bit challenging, with modern lines and an invitation for play.
THE RIGHT VIDEO
BY THE NUMBERS
- 3X the number of impressions during the Bravo Gala
- Bravo mentions and profile visits were up over 600%
- Page views up 361%
- Page likes up 614%
- Reach and post engagements both saw an increase over 500%
Definition of bravo: a shout of approval, often used interjectionally in applauding a performance. We couldn’t have said it better ourselves.