Work / SAGW Law

  • Content
  • Creative
  • Design
  • Dev
  • Strategy

Situation

Shindler, Anderson, Goplerud & Weese P.C. was looking for a new website that could reflect who they are, help them stand out, and bring in more business.

Happy Medium started by facilitating a workshop to align SAGW Law on a new vision for the website. We found a way to help them play to their strengths and bring their online presence on par with modern expectations. With a clear direction, we put together a new website with custom art, better bios, and an easier pathway to leads.

See It All

A giant floating construction helmet shields a man from falling debris.
A group of attorneys assemble a giant gavel and base.
Two attorneys pull a drowning person to safety from a river rushing off of a cliff. The waterfall is composed of hospital bills.
A bride and groom parachute off opposite ends of a toppling giant wedding cake.
Two attorneys riding giant paper airplanes through the sky wave at each other.
A large office building stands precipitously at the end of a chain of falling dominos.
Two attorneys argue at center court over the heights of the uneven basketball hoops.
An illustration in blue hues of a man at the entrance of a labyrinth. A length of twine winds its way through.
An illustration in blue hues of a couple approaching an attorney with a ladder to help them climb ascending heights.
An illustration in blue hues of a large wall with stairways and doors. A judge sits atop. Attorneys are traversing the stairs, but one clever attorney uses the elevator.
An illustration in blue hues of a giant jenga tower that is being rebuilt.
A man in a suit stands atop buildings that look like stacks of paper.

Our Approach

Feelings, not Photos

To help SAGW Law stand out from the competition we leveraged editorial style illustrations to convey their practice areas instead of photos. Through visual metaphors, we were able to convey a keen sense of empathy for the situations their clients were in. An approach that helped them stand apart from the stock photo laden sites of their competitors.

Real Bios of Real People

Bios for lawyers are often just re-hashings of their resumes. We went deeper with their attorneys and added a sense of storytelling to their bios to help their audience connect with them. A bio of a person rather than a stack of credentials is a little easier for most people to put their trust in.

Up to Code

We made numerous improvements to the design and code of the website to improve the user experience. We set them up with smoother navigation, better mobile optimization, easier readability, and better performance. All of which help their audience find the things they’re looking for, and all built on our Base Website platform.

By The Numbers

  • Our improvements to the SAGW Law website resulted in significant impacts for new users, long time users, and has resulted in more leads.
  • 23.6% Increase in average engagement time for new users.
  • 39.8% Increase in payment page views.
  • 32.6% Increase in form submissions.

Outcome

Through sound strategy, standout design, thoughtful writing, and up-to-date code, SAGW Law has a site that reflects their strengths and more importantly, builds trust with their audience. For attorneys, there’s nothing more critical.

next up

The Accu-Steel logo, a red steel building shape in solid red with white letters, stands against a blue sky.
Accu-Steel

Scaling Up Steel
  • Dev
  • Strategy

choices

We often explore outside of the box too.