We are building a contemporary digital platform that connects prospective homebuyers with state homeownership programs through qualified lenders. Reach out to us to learn more about how we use strategic incentives, digital marketing, and data to get more people into their first home
We target homebuyers with empathetic creative and follow it with a drip campaign that educates and arms them with reasonable expectations and goals. Then they fill out an eligibility quiz that directs them to the programs you offer that they qualify for.
Qualified lenders get access to quality leads that have been educated on what to expect and what numbers and paperwork to bring. No more starting from scratch. They also get a report of the assistance programs that they qualify for, making any lead an easy win.
Gain brand awareness with a media campaign while also getting your assistance programs in front of the people that need them most. Create stronger ties with lenders through the leads you provide and get detailed reporting so you’re always in the loop.
Project Homecoming is based off of a pioneering marketing model built in partnership with the Iowa Finance Authority. Our solution uniquely addresses the challenges unique to HFAs in creating measurable homeownership marketing outcomes and increasing the bottom line. Through research, testing, and three years of campaigns, we’ve achieved sustainable results that have exceeded benchmarks, strengthened lender relationships, and most importantly, put people into new homes.
We consult with HFAs throughout the U.S. to design and build digital solutions that connect people with housing better than ever before.
Learn MoreLet’s get in touch and talk about how we can help. Founding members of Project Homecoming will get 50% off the entire first-year subscription when we launch.
