See also: Innovative (Capture Your Audience) Strategies. Our partnership continues to do business together, boldly.
Work / Innovative Captive Strategies
A brand’s strength can sometimes depend on its ability to step back in order to move forward.
Innovative Captive Strategies first came to Happy Medium thinking they might want a new logo. But honest conversation helped unearth a greater foundational need to ensure they were creating and communicating a brand strategy rooted in the brand’s core beliefs.
BEFORE AND AFTER
ICS was looking for a new logo but what they needed was a system to talk about themselves. They spoke a lot about the relationship between ICS, their clients and their partners. They kept coming back to those three. We wanted a logo that was flexible, interpretive and representative of that relationship. The triple bar was born.
A LOOK INSIDE
Innovative Captive Strategies doesn’t act like any insurance company we know. They have energy, they have swagger, they have fun, a rarity in their industry. To make a video that truly captured who they are, we turned the cameras on them, their hip office and their family atmosphere. We ended up with a 4000-pixel handshake.
BY THE NUMBERS
Average time spent on site:
2 minutes 14% higher than industry standards
- 3.44 average pages per session
- 55% higher than the industry average
Our work with Innovative Captive Strategies ensures every client touchpoint is a moment of bold brand truth. Because we believe in the power of their brand as much as they do.