Work / Innovative Captive Strategies

UX
DESIGN
DEV
VIDEO
CREATIVE

OVERVIEW

A brand’s strength can sometimes depend on its ability to step back in order to move forward.

Innovative Captive Strategies first came to Happy Medium thinking they might want a new logo. But honest conversation helped unearth a greater foundational need to ensure they were creating and communicating a brand strategy rooted in the brand’s core beliefs.

Visit ICS

BEFORE AND AFTER

ICS was looking for a new logo, but what they needed was a system to talk about themselves. They spoke a lot about the relationship between ICS, their clients, and their partners. They kept coming back to those three. We wanted a logo that was flexible, interpretive, and representative of that relationship. The triple bar was born.

Doug Choi Creative Director

Custom Creative

A LOOK INSIDE

Innovative Captive Strategies doesn’t act like any insurance company we know. They have energy, they have swagger, they have fun—all rarities in their industry. To make a video that truly captured who they are, we turned the cameras on them, their hip office ,and their family atmosphere. We ended up with a 4,000-pixel handshake.

BY THE NUMBERS

See also: Innovative (Capture Your Audience) Strategies. Our partnership continues to do business together, boldly.

Average time spent on site:
2 minutes 14% higher than industry standards
3.44 average pages per session
55% higher than the industry average

Disciplines

UX DESIGN DEV VIDEO CREATIVE

The achievers that found the solution.

outcome

Our work with Innovative Captive Strategies ensures every client touch point is a moment of bold brand truth. Because we believe in the power of their brand as much as they do.