Work / Iowa Department of Cultural Affairs

Ambient Element Ambient Element
  • CREATIVE
  • VIDEO
  • SOCIAL MEDIA

OVERVIEW

Not to brag, but this is a good one.

Sometimes, you gotta boast when you’ve got a good thing going on. When the Iowa Department of Cultural Affairs was in need of a new marketing campaign, they made the right call in calling Happy Medium. With eight weeks to produce creative that would launch the night of their annual gala, we created a showstopper. Not to brag or anything. #NOTTOBRAG

The Right Video

Campaign Creative

The problem we were running into was how to get notoriously modest Iowans to engage in positive boasting online. We decided to turn that problem into a challenge, creating a safe space for people to crow a little. We made it easy to engage in a very Iowa way.

Nick Renkoski Creative Director

BY THE NUMBERS

You guessed it. We’re still not done bragging about this one.

  • 100K views during its first 48 hours on Facebook
  • 5,000 Shares on Facebook
  • 86% increase in fans

Disciplines

CREATIVE VIDEO SOCIAL MEDIA
The achievers that found the solution.

outcome

If you have a great story to tell, we’re the ones to help tell it — and help sell it. After all, the work doesn’t stop when the camera stops rolling. Happy Medium put all the media wheels inplace to make sure fans throughout the state all had a reason to share in the #NOTTOBRAG love for the place we call home.

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