You guessed it. We’re still not done bragging about this one.
Work / Iowa Department of Cultural Affairs
- SOCIAL MEDIA
Not to brag, but this is a good one.
Sometimes, you gotta boast when you’ve got a good thing going on. When the Iowa Department of Cultural Affairs was in need of a new marketing campaign, they made the right call in calling Happy Medium. With eight weeks to produce creative that would launch the night of their annual gala, we created a showstopper. Not to brag or anything. #NOTTOBRAG
The Right Video
The problem we were running into was how to get notoriously modest Iowans to engage in positive boasting online. We decided to turn that problem into a challenge, creating a safe space for people to crow a little. We made it easy to engage in a very Iowa way.
BY THE NUMBERS
- 100K views during its first 48 hours on Facebook
- 5,000 shares on Facebook
- 86% increase in fans
If you have a great story to tell, we’re the ones to help tell it—and help sell it. After all, the work doesn’t stop when the cameras stop rolling. Happy Medium put all the media wheels in place to make sure fans throughout the state had a reason to share in the #NOTTOBRAG love for the place we call home.