Work / Principal Charity Classic

Ambient Element Ambient Element
  • SOCIAL
  • DESIGN
  • CREATIVE

OVERVIEW

When you've got a charity golf tournament with the whole world watching, you partner with the happiest social team around.

The Principal Charity Classic is dedicated to helping Iowa kids succeed. Happy Medium is dedicated to helping this happen. Through strategic social media management, content creation, moderation, engagement, live event social media coverage and a paid digital media strategy, we're happy to partner with our favorite charity golf tournament to make this year — and every year — the greatest golf tournament of giving yet.

SOCIAL SNAPSHOT

BY THE NUMBERS

Our coverage yielded significant gains for the event, which is great news for this year, and better news for next.

  • 1.3M Impressions
  • 20 Increase in Instagram followers
  • 52 Selfie for Good submissions

Disciplines

DESIGN SOCIAL MEDIA MANAGEMENT LIVE EVENT SOCIAL DIGITAL MEDIA
The achievers that found the solution.

outcome

Spending a week on the green requires more than a good swing. It includes a staff of dedicated, agile, at-the-ready golf enthusiasts who just happen to be masters at the social media game. A well-attended golf game is one thing, but one that’s shared to 2.6 million others through social media is a game where everybody wins.

next up

Bravo

Stand Up and Cheer

  • design
  • social
  • video
  • creative