Cornell College approached Happy Medium for a website redesign. A small liberal arts college located in Mt. Vernon, Iowa, Cornell College attracts students from all over the globe with its unique “One Course at a Time” approach. They felt that their current website was keeping them from being competitive during a time in which they were attempting to rapidly expand the student body.
“… HAPPY MEDIUM PROVED TO BE A VERY COMPETENT, FLEXIBLE, AND RESPONSIVE PARTNER. WE’RE VERY PLEASED WITH THE RESULTS AND CONTINUE TO BE INSPIRED BY THE FRAMEWORK THEY’VE PROVIDED.”
Jeff Walberg, Director of Web Content, Cornell College
Operating under the principle that web design companies should be making tiny bootstraps for their clients, Happy Medium helped Cornell College create a pattern library of components and templates to build out their site.
Happy Medium presented a design for the homepage featuring breathtaking, full-width imagery and a simple call-to -action. Instead of being constricted to a small container, Happy Medium built a pattern that takes advantage of small and large devices alike.
Majors & Minors
As one of the most-visited sections on the site, the Majors & Minors page was key to Cornell College’s strategy. That page had to be an accessible landing point for prospective students hoping to decide on their future. Happy Medium built out a custom template showcasing majors, minors and other programs using a simple icon system.
Cornell College’s departments each feature a distinct, rich set of photos and additional information. Happy Medium built a flexible and reusable department template that allows each department to showcase their strengths in the best way possible.
Cornell College wanted to implement a custom interactive component to help students determine if the “One Course at a Time” curriculum was right for them. Happy Medium developed a completely custom interactive quiz that prompts users to reflect about the ways that “One Course at a Time” can help them succeed.
Cornell College wanted a way to effortlessly and dynamically feed in content from their social media channels on their website. Happy Medium built a custom Instagram feed that pulled curated content using specific hashtags to give students and parents a glimpse into the lives of Cornell students.
To ensure that Cornell continued driving engagement on social media after their site launched, Happy Medium consulted with Cornell about their goals and strategies. By giving recommendations, best practices and example campaigns, Happy Medium gave a comprehensive blueprint for social engagement that included frequency recommendations and editorial calendars tailored for Cornell and its various departments.